Bruce Judson is a successful go-it-alone entreprenuer, a bestselling and award-winning author, and one of the nation's leading experts on marketing and entrepreneurship. Judson's unique approach is to "battle test" his innovative theories by founding real businesses based on his evolving principles. These practical tests of his theories, combined with his extensive research, then form the basis for his widely acclaimed books. He is a Senior Faculty Fellow at the Yale School of Management. He was named by Advertising Age, as one of the nation's leading interactive marketers, in the magazine's first-ever list. In awarding this honor, the magazine described Judson as a "marketer's marketer."

Judson as profiled in The Wall Street Journal

Judson's book, Go It Alone! The Secret to Building a Successful Business on Your Own, is the first clear statement of how individuals, working on their own, can now create substantial businesses without raising capital and without hiring employees. Go It Alone was recognized by Library Journal as one of the best business books of the year. For Judson, Go It Alone! is the culmination of years of effort, involving research and his practical experiences in successfully creating several go-it-alone businesses.

Judson is widely recognized for his ability to identify and articulate major shifts that will change the way business is conducted. He is the author of the nationwide bestseller NetMarketing: How Your Business Can Profit From the Online Revolution, which was one of Amazon.com's top selling books the year it was published. Netmarketing was also among the first book to detail how the Internet would alter the business landscape. Bruce Judson's Grow Your Profits was, for several years, one of the few successful paid e-mail newsletters. Grow Your Profits was recognized by USA Today as one of the newspaper's highly prestigious Hot Sites. Judson discontinued Grow Your Profits to devote his energies to building his entrepreneurial ventures.

Judson is also the author of Hyperwars: 11 Strategies for Survival and Profit in the Era of Online Business (with co-author Kate Kelly) details how companies must change their business practices in order to succeed in the emerging Web-based economy. HyperWars was named by Soundview Executive Book Summaries as one of the best business books published in 1999. Each year over 2500 business books are published and only 30 receive this honor.

Earlier in his career, Judson served as General Manager, Time Inc. New Media, where he was the co-founder of Time Warner's Internet initiatives. Judson is a central character in Michael Wolff's bestselling book Burnrate, which chronicles the origins of Internet businesses. Judson, a successful go-it-alone entrepreneur, is the CEO & Founder of Speed Anywhere, Inc., the nation's leading collection of broadband business buying services. T1 Anywhere, Speed Anywhere,, T3 Anywhere, and Frame Relay Anywhere, are all free, one-stop-shop services of Speed Anywhere, Inc. To date, over 15,000 businesses have been assisted by Speed Anywhere, Inc. services. Judson is also the founder of Health Plans Today, one of the largestmarketers of affordable health insurance services on the Internet. Health Plans Today was selected by eHealthInsurance, from it's group of over 2,500 affiliated entities, as the Partner of the Month. Judson's views on business on the Web are frequently quoted in the national media; including The Wall Street Journal, The New York Times, Advertising Age, and Business Week, and USA Today. Entrepreneur magazine asked Judson to write the online section for its cover story the 101 best ever marketing ideas.